Ve Interactive, Stockholm2016–2017 · Adopted in 3 markets
The numbers management reported on, pulled from ~600 accounts instead of collated by hand
Built by Niklas as Head of Trading at Ve Interactive, before Promtech.
What was missing
The monthly figures management reported on were collated by hand across roughly 600 Nordic client accounts.
What was built
A scraper and reporting tool that pulled campaign data from every account into the monthly numbers, built while the Nordic trading desk was being set up.
What changed
- 01Replaced manual collation for the Nordic desk
- 02Germany and Italy adopted the same tool
- 03One pipeline instead of 600 spreadsheets
Next casePipeline numbers and pitch material inside the CRM a sales team already lived in