Which companies actually watched the ad, so sales can choose who to call

What was missing

B2B advertising on LinkedIn is usually judged on clicks, while most of the effect happens without one. The marketing team couldn't see which companies were actually paying attention, or connect that to sales activity.

What was built

Reach Ledger reads company-level engagement from the LinkedIn Marketing API, ranks every organisation by how much of the ad it actually watched against the account's own baseline, and logs outreach against the same list. Anything it creates on LinkedIn starts paused, budget-capped and waiting for a human.

What changed

• 01Specified with the client, against their own workflow
• 02Ranks on completed views, not two seconds of autoplay
• 03Guardrails enforced by the tool, not remembered