Fifty Technology, London2017–2025 · 8 years in production
The numbers a London trading desk decided on, every day for eight years
Built by Niklas as Head of Trading at Fifty Technology, before Promtech.
What was missing
The desk decided every day where media budget went, but KPIs, budget and margin lived in different places, and the reporting arrived after the decisions it was meant to inform.
What was built
Campaign data was pulled out of the platforms and joined with budget and margin in one daily dashboard that fed the P&L. It was built without a mandate to build it.
What changed
- 01One set of numbers the whole desk decided on
- 02In daily use from 2017 until 2025
- 03Outlived complete turnover of the team that commissioned it
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